Creativity is the power to connect the seemingly unconnected

2005. Inauguration of New Toyota Showroom

For SBG, this would be the biggest event planned. The founder of Toyota – Dr. Schoichiro Toyoda – was to preside over the event. Chairman Sheikh Saud was personally involved to make sure that it became a world class experience.

It was Paul Spence again, along with his team that had worked for Athens Olympics and New Year celebrations at London Eye, including Robert Alge, David, and others.

It was an amazing experience, right from day one. I had a great time in planning, conceptual thinking and involving in the process of implementation. The entire event turned out to be simply outstanding. Amazing sequence of events finally culminated into cascading fireworks. Everyone was awestruck with what they had seen.

New Toyota Showroom