After completing my extensive training in Visual Communication at JJ Institute, I got an opportunity to work for Hindustan Lever brands at LINTAS. This provided deeper insights into the basics of communication: To Inform, Influence & Induce the Customer’.
This came in handy when I joined Bahwan Automotive Centre in 1993. Since our target customers were mostly Arabic and based in interior towns, there was limited scope for creativity.
It was a promotion-driven market with Automotive & Banking sector being the biggest spender. My exposure to Rural Communication on HLL brands helped me a great deal and I was able to create communication concepts that were simple and easy to comprehend.
The cohesive process of creative development, with Marketing, Product & Sales team, along with Advertising, resulted in effective and result oriented ads/campaigns.
After the strong foundation on perfecting the specialized training in Visual Communication at JJ Institute, it was working for Hindustan Lever brands at LINTAS provided greater insights into the basics of communication: To Inform, Influence & Induce trial, to finally convert to Invest/Purchase the product’.
This was useful as I joined Bahwan Automotive Centre in 1993. The advertising scenario was in its developing phase. Customer mostly being Arabic and based in interior towns, there was limited scope to creativity, as you need to communicate in a language what customer understands.
It was promotion driven market with Automotive & Banking sector being the biggest spender. Thanks to the exposure to Rural Communication on HLL brands. Visualization, which is simple and easy to understand, played a key role.
Concept generation and layouts presentation was through scribbles on paper. It was hand in hand cohesive process of creative development with Marketing, Product and Sales team, along with Advertising, always resulting in effective and result oriented ads/campaigns.
