Apart from part of Liril, Surf, Sunlight; key brands in my portfolio were Rin, Wheel, Lifebuoy and Lever Exports.

Under the able guidance of Usha Bhandarkar and friend/associate BR Sharan, I was able to get inducted into the film making process.

Right from brief, story board, pre-production meetings with film producers like Govind Nihalani, Prahlad Kakkar, Kailash Surendranath, Vikas Desai and Girish Ghanekar. Had the opportunity of monitoring of film shoots, post-production activities like editing, animation, music composition, mixing and final presentation to the client.

Hindustan Lever had planned the launch of Wheel Powder. Under the direction of Mr. Vikas Desai and legendary Om Puri as the lead actor, the proper documentary was created titled ‘Barood ka Gola’. This was showcased at Dealer conferences in key metros like Mumbai, Delhi, Chennai and Calcutta.

It was like a mini-film and the song ‘Tunna-Tunna, Tattak Tunna…’ was a big hit amongst the dealers …