Creativity is the power to connect the seemingly unconnected

1980. DaCunha Accociates- Stepping into an Ad-Agency

During the annual exhibition, Mr. Sylvester DaCunha of DaCunha Associates had visited and appreciated my work.

Soon I received a letter from Mr. DaCunha inviting me to join as a junior visualizer. Without any struggle or any running around, the doors to the World of Advertising had opened.

In those days DaCunha was known as Amul agency because of their witty and clever creative hoardings on topical subjects. Amul baby mascot had made the brand famous and favourable amongst the masses.

It was an amazing experience working with talented people like Bharat Dabholkar, Subodh Potdar, Kumar More and others.

In that short span of 6 months, I got a chance to work on few creative for Amul, Bank of India, LIC and others…

Elysuim Mansion, Electric House, Colaba