Cars were the first love of Omani citizens. Various international brands were in the market and there was a fierce competition to attract customers using all possible means. Muscat International Exhibition Centre was the hot bed of exhibitions. Toyota, being the most popular brand in Oman, always used to acquire larger space for displays at the expos for its extensive range of vehicles.

The advertising team involved themselves from the planning stage itself. This gave me an exposure to every aspect of exhibitions.