Creativity is the power to connect the seemingly unconnected

Creative Director : Saud Bahwan Group, Muscat (March 1993 to June 2018)

Creative Director : Saud Bahwan Group, Muscat
(March 1993 to June 2018)

  • Responsible for an entire array of creative communication modules for multiple SBG Global Brands, including Toyota, Lexus, Kia, Ford, Man, Hino, NTT (an in-house travel franchise) and others.
  • Corporate Activities and PR media for the entire SBG group.
  • Active involvement and co-ordination for all outbound and Digital / Social Media, along with production of Radio, Television & Cinema commercials.
  • Co-ordination with internal Creative, Marketing and Sales Teams, apart from local Advertising agencies and vendors.
  • Planning, conceptualization & co-ordination for High-Profile Corporate Events, Innovative Product Launches, Showroom Inaugurations, Motor Shows and Branch activities.
  • Concept planning and co-ordination with International Event/Production Teams for spectacular inauguration of Toyota, Lexus, Kia, Lincoln showrooms in Muscat and Toyota facilitates across several branches in Oman.

Creative Director: Axis Advertising (1989-90)

Creative Director: Axis Advertising
(1989-90)

  • Took a one-year sabbatical from LINTAS to join Axis.
  • Got an opportunity to conceptualize and execute a mega multi-media campaign for snack food brand ‘Peppy’ with ‘Snack for Superman’ as a central theme.
  • Also worked on other popular brands like GITS food, Sapna Poly-carpet, SieFlex Robotics Co. Chennai, and others.

Senior Art Director: Lintas India Limited (1980-1993)

Senior Art Director: Lintas India Limited ,
(1980-1993)

  • Creative assignments included launch of core Hindustan Lever brands such as Liril, Lifebuoy, Rexona, Rin, Wheel, among others.
  • Created result-oriented campaigns for Bajaj Auto, Siemens, Crompton Greaves, Standard Batteries, Oberoi Hotels, World Wildlife Fund India

Diploma in Applied Arts from Sir JJ Institute, Mumbai (1975-1980)

Diploma in Applied Arts from Sir JJ Institute, Mumbai
(1975-1980)

  • A class topper consistently for all 5 years.
  • Finished final year with ‘First-Class-First’ status in the State of Maharashtra.